Things to Consider if Page Speed is to Become a Ranking Factor

About a month ago, WebProNews interviewed Google's Matt Cutts, who suggested that page speed may soon become A factor of the classification in the world's most popular search engine. Speed has been a consistent theme with the company on the past year or so, with the release of various tools and announcements. Has come be quite evident that Google places a great deal of importance on accelerating the web. With that in mind, it's not hard to see why Cutts' suggestion quick would be able to come to be a reality. Google has always maintained that it is trying to deliver The best experience of user, and by delivering results that load quickly users should get just that.

Do you think it's a good idea for Google to use speed as a ranking factor? Share your thoughts here.

While many webmasters embrace the notion of speed as a ranking factor as a welcome change, there are also many people who do take issue with it for a variety of reasons. We have had some interesting one comments from readers on the subject. Here are some of them:

thus, all of us have to pay for the most expensive hosting now or win’ T is found in search engines. I won’t be able to host on my possesses servants in the work now. It went from paying for backlinks with huge Announcing the corporations to obtain places PageRank up, Now we have to go with even bigger the corporations that can provide to have a massive pipe connecting to the Internet. I don’t think Google mean to, but they squeesing the poor people of the World out from search results and glorifying huge corporations &Ndash; Be careful Google! the velocity of Page
...
is going to be a big political issue. Apart from worries about the net neutrality, what about countries who’s internet infrastructure is vastly lower to the rich technology countries. Regions like south east asia and central china have the a lot more better connections than the east africa. Even some parts of Scotland have poor internet links based on the networks of the aging BT. Also the people who can afford dedicated servers and high quality bandwidth has a large advantage on the common Joe who has to rely on shared receiving. It does this google less democratic? or are they just following what they think people want, ie faster load places?
...
what do you think will happen to the sites that are mainly using rich media as blogs video? Be able they really accelerate their load time? If not, are they condemned to drop of the SERP?
...
The speed thing concerns me. Next to a Internet with steps its the largest one slam agains the small time net player. Corporations will take over quickly and the blow was any who can’t afford a lightning fast server.

Those are just a few reader comments that were left on the video interview. You can read them all here. You can read quite a few more on this related article as well. Voice your own concerns here.

Regardless of how you feel about the possibility of Google that utilizes the velocity of page as a ranking factor, it's probably going to happen, and is something that you are more than likely going to have to deal with. Besides this even being a factor for organic results regulate, considers Google's recently introduced real-time results. The quicker Google can crawl you, the quicker you can potentially appear in this section.

As far as speeding up your site in general, Bill Hartzer recently shared a few tips on the subject in an interview with WebProNews:

And of course, Google has its own tips. The company offered a few on site performance improvement using its Webmaster Tools. Webmaster Tools has a Site Performance characteristic, that shows you a performance overview graph. This looks at the aggregated speed numbers for your site, was based on the pages that were most frequently accessed by visitors who use the Google The bar of tools and has the PageRank feature activated.

"By using data from Google Toolbar users, you don't have to worry about we testing your site from a location that your users do not use," explains John Mueller, Webmaster Tendencies Analyst, Google Zürich. "For example, if your site is in Germany and all their users are in Germany, the chart will reflect the load time as seen in Germany. Similarly, if its users utilize in their greater part dial-up connections (or high-speed broadband), that would be reflected in these numbers also. If only a few visitors of your site use the The Bar of tools of Google, we are able not be able to show this data in Webmaster Tools."

There is also a section that you show you some examples of pages and the average, aggregated load times that users observed while they were on your site. "These numbers may differ from what you see as they can come from a variety of different browsers, the connections of Internet and positions. This list can help you to recognize pages which take longer That averages to charge — pages that slow your users down," says Mueller. "As the page load times are was based on true accesses facts by your users, it's possible that it includes pages which are rejected of drag. While Googlebot will not be able to crawl disallowed pages, they can be a significant part of your site's user experience."

Google recommends that you watch the load times over a short period of time to see what's stable, because you may see spikes here and there. If you consistently see high load times, that is probably representative of what more people see.

There is also a section that gives you Page Speed Suggestions. It gives you some pages of example of your site and suggestions on how to optimize those specific pages. The suggestions are based on Google's Page Speed Firefox/Firebug plug-in.

Google give more information on each of these features here.

Sites are not the only things Google places emphasis on speed with.  Last week, Google launched a new extension for Chrome, which lets developers identify performance problems with their web apps too. The instrument is called the Tracer Velocity, and it uses a "sluggishness graph" combined with other metrics to users of aid locate with every precision the problems that are slowing their web apps down. You can read more in that here.

Are that you worried that speed as a ranking factor may have a negative impact in their classifications? How do you plan to deal with it? Discuss here.

Related Articles:

> Google: Page Speed May Become a Ranking Factor in 2010

> Google Tracks User Data to Monitor Load Times

> Google Introduces Page Speed Tool

> Google Wants the Web to Function Like a Magazine

> Google Provides Tool for Speeding Up Web Pages

> Google Launches Site Performance Feature

> Google Announces SPDY Application-Layer Protocol

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